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Keywords: Lifestyle
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Journal Articles
Mohammed Salem, Samir Baidoun, Nabila Abu Sharekh, Nabil Sammour, Ghada Alnajar, Fady Alasttal, Ihab Alghusain, Hassan Saqer
Journal of Enterprise Information Management (2023) 36 (2): 480–504.
Published: 29 November 2022
... and practitioners believe that the shift to online shopping will continue in the years to come. Therefore, the purpose of this study was to examine the role of digital marketing tools as a moderator variable between the independent variables (i.e. consumption patterns, lifestyle, level of income, and payment...
