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Keywords: MacInnis framework
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Journal Articles
Journal of Enterprise Information Management (2016) 29 (6): 919–940.
Published: 10 October 2016
... contributions in marketing. Thus the paper provides a better understanding of existing gaps and future opportunities in ERP research. Design/methodology/approach Using MacInnis framework, the authors classified a sample of 300 ERP articles published during the period 2000-2014 into a topology of four...

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