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Keywords: Marketing intelligence
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Journal Articles
Journal of Enterprise Information Management (2011) 24 (1): 53–67.
Published: 04 January 2011
... Limited 2011 Tunisia Companies Strategic management Marketing intelligence Information transfer Competitive intelligence as a strategic business tool has long been proposed in an effort to increase a company's competitiveness (Montgomery and Urban, 1970 ; Pearce, 1971 ; Montgomery...
