... housing market. Design/methodology/approach In order to construct the framework, the paper first presents an overview of current applications of mass customization in the realm of architecture, with focus on successful models in North America. Second, the authors analyze the housing market in the UAE...

... consequences of their daily short‐term decisions but they also need proper management tools to support this decision process. Discusses the concept of short‐term strategic management and how this can be used to guide the development of manufacturing management tools for mass customized industries. Argues...