...Xiaowei Fan; Jiyao Xun; Les Dolega; Woon Kian Chong Purpose This study addresses the unclear influence of metaverse retail interactivity on behavioral intention across product categories by integrating a modified stimulus–organism–response (S-O-R) framework with the experiential hierarchy model...

...Alhamzah Alnoor; Mohammed Salah Alazzawi; Sammar Abbas; Abdullah Mohammed Sadaa; Khalid Dahleez; Khai Wah Khaw; Mohammad Al Rashdi Purpose To investigate the effect of gamification, technical, and social factors on consumers' motivation to purchase non-fungible tokens (NFTs) in the metaverse...

...Bharti Ramtiyal; Nazia Shehzad; Fauzia Jabeen; Jitendra Kumar Samriya; Lokesh Vijayvargy Purpose The research will explore the significant challenges that prevent Metaverse adoption in the healthcare enterprise context by considering problems that impact long-term usability of the technology...

...Pablo Ledesma-Chaves; Eloy Gil-Cordero; Belén Maldonado-López Purpose To understand the factors that influence Spanish national tourists’ intention to use the metaverse with the integration of constructs of technological adoption and psychographic profiles, and to draw new conceptual...

... in which individuals are immersed. The metaverse is used in various fields, ranging from aerospace and healthcare to employee and student training. This research aimed to analyze the perception of the advantages and limitations of avatars in the professional use of the metaverse. Design/methodology...

...Rekha Attri; Diana Korayim; Nourah O. Alshaghdali; Dhruv Galgotia; Steven T. Walsh Purpose The metaverse, which offers a new, immersive environment outside traditional Internet platforms, has altered digital interactions. Companies seek knowledge in this massive virtual world since customers...

...Atif Saleem Butt; Mohammad Alghababsheh; Usama Awan Purpose The study explores key barriers to the adoption of the Metaverse technology in digital supply chain management (SCM) and further unveils strategies that supply chain managers can employ to overcome these barriers. Design/methodology...

...Aman Kumar; Amit Shankar; Reeti Agarwal; Muhammad Zafar Yaqub; Vaishali Agarwal Purpose The main objective of this research is to explore and understand the usage aspects related to metaverse platforms. Design/methodology/approach We conducted open-ended essays with metaverse users to achieve...

...Aman Kumar; Amit Shankar; Ankit Mehrotra; Muhammad Zafar Yaqub; Ebtesam Abdullah A. Alzeiby Purpose Metaverse is one of the decade’s most exciting and transformative technological innovations. While the metaverse holds immense promise, it has potential risks and dark sides. This research aims...

.... Despite the potential benefits of Metaverse technology, including enhanced virtual representations of physical reality and more efficient and sustainable crop and livestock management, research on its impact in agriculture remains scarce. This study aims to address this gap by identifying the critical...

...Nazia Shehzad; Bharti Ramtiyal; Fauzia Jabeen; Sachin K. Mangla; Lokesh Vijayvargy Purpose This research looks into the revolutionary potential of Industry 5.0, healthcare, sustainability and the metaverse, with a focus on the transformation of healthcare firms through cutting-edge technologies...