Keywords: Net benefits
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Journal Articles
Journal of Enterprise Information Management (2026) 39 (2): 788–814.
Published: 16 September 2025
.... Therefore, to gain a competitive edge in the digital age and to yield net benefits, this study endeavours to define the research problem, i.e. should a firm adopt artificial intelligence (AI) in HCD? For the investigation, it explores various disciplines of HCD, validates whether AI has capabilities to meet...

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