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Keywords: Network externalities
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Journal Articles
Journal of Enterprise Information Management (2020) 33 (2): 309–334.
Published: 13 November 2019
...Yonghua Cen; Li Li Purpose Given a product or service, the number of its installed user base has a significant positive effect on the existing users’ loyalty and new users’ conversion. This effect is conceptualized as network externalities in economics. Network externalities are supposed...
