.... The paper aims to discuss these issues. Design/methodology/approach – This paper, therefore, looks at the opportunities offered by social media to firms for open innovation in the context of new product development (NPD). The study is based on social support theory and the concept of social media...

...Christopher Easingwood; Christopher Storey Explores the impact of a number of aspects of the new product development project on the success of new financial services in the United Kingdom. Finds that synergy between the new product and the organization, and the quality of internal marketing...