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Keywords: Omni-channel
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Journal Articles
Journal of Enterprise Information Management (2019) 32 (4): 608–625.
Published: 10 June 2019
...Manel Hamouda Purpose This research aims to enrich the literature related to the emerging topic of omni-channel. The purpose of this paper is to empirically investigate the relationship between omni-channel integration quality (IQ), omni-channel perceived value (PV), customer satisfaction...
