Keywords: Online B2B platform
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Journal Articles
Journal of Enterprise Information Management (2020) 33 (2): 309–334.
Published: 13 November 2019
... to be particularly striking in nowadays online business-to-business (B2B) platforms, but yet the mystery behind their effects on user loyalty to online B2B platforms remains to be delicately unraveled. The purpose of this paper is to discover the factors driving users’ loyalty, especially buyers’ loyalty, to online...

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