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Keywords: Online communities
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Journal Articles
Journal of Enterprise Information Management (2015) 28 (4): 595–607.
Published: 13 July 2015
...; such advancements have empowered consumers to have social interaction with their peers in online communities. As a source of generation of innovative ideas, company-based communities have not received enough attention, although they are strong drivers for co-creation of value by customers. Easy online communication...
