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Keywords: PPM framework
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Journal Articles
Intention to adopt mobile payment in physical stores: Individual switching behavior perspective based on Push–Pull–Mooring (PPM) theory
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Journal of Enterprise Information Management (2020) 33 (2): 285–308.
Published: 26 November 2019
...Yonathan Dri Handarkho; Yulius Harjoseputro Purpose The purpose of this paper is to develop a theoretical model based on Push–Pull–Mooring (PPM) framework consisting of direct, indirect and moderating effects, derived from technology acceptance model, unified theory of acceptance and use...
