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Journal Articles
Journal of Enterprise Information Management (2023) 36 (2): 655–679.
Published: 02 February 2023
...Najmeh Hafezieh; Neil Pollock; Annmarie Ryan Purpose Digital technologies, digitalised consumers and the torrent of customer data have been transforming marketing practice. In discussing such trends, existing research has either focussed on the skills marketers need or broad-based approaches...
