...Luis-Alfonso Maldonado-Canca; Juan-Pedro Cabrera-Sánchez; Ana-María Casado-Molina Purpose This study introduces a novel model of AI adoption focused on purchase intention by CEOs with no prior AI experience – a key shift from traditional usage-based approaches. It addresses how executives make...

...Gunjan Malhotra; Mahesh Ramalingam Purpose This study explores features that impact consumers' purchase intention through artificial intelligence (AI), because it is believed that through artificial intelligence, consumers' intention to purchase grows significantly, especially in the retail sector...

... considering Generation Y (Millennials), who are old enough to be independent buyers and young to be almost immersed in online living. This article aims to assess the impact of eWOM on purchase intention by developing a conceptual model of hypotheses encompassing a multitude of factors that may be associated...

... evidence that cultural dimensions are relevant in the adoption and use of e-commerce. The purpose of this paper is to analyse the significant effects of individual cultural dimensions on perceived product quality, perceived risk and purchase intention in e-commerce platforms. Design/methodology/approach...