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Keywords: Purchasing behavior
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Journal Articles
Journal of Enterprise Information Management (2023) 36 (5): 1319–1348.
Published: 30 June 2023
... on customers' buying behavior on social s-Commerce platforms of developing country enterprises. Jean Robert Kala Kamdjoug can be contacted at: jean-robert.kala-kamdjoug@essca.fr 13 09 2022 20 12 2022 07 06 2023 Social network communication Purchasing behavior Cameroonian...
