Keywords: Purchasing behavior
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The influence of social network communication on the buying behavior of Cameroonian consumers on social e-commerce platforms

Jean Robert Kala Kamdjoug
Journal: Journal of Enterprise Information Management
Journal of Enterprise Information Management (2023) 36 (5): 1319–1348.
https://doi.org/10.1108/JEIM-09-2022-0329
Published: 30 June 2023
... Licensed re-use rights only Social network communication Purchasing behavior Cameroonian consumers Social e-commerce platform PLS-SEM The extant literature on e-commerce has widely studied social commerce. A broad sample of definitions in the literature converges to define social commerce...
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