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Keywords: Push-pull-mooring factors
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Journal Articles
Journal of Enterprise Information Management (2020) 33 (2): 381–406.
Published: 28 January 2020
.... The perceived value of e-commerce for batik SMEs and their customers has a positive effect on the SMEs behavior to switch from the physical retail store to e-commerce. E-commerce Small and medium enterprises Push-pull-mooring factors H2a. The perceived saving of travel time using e...
