... will enrich the metaverse literature and act as a pioneer for scholars interested in understanding metaverse-related aspects. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Metaverse Uses and gratification theory Grounded theory Qualitative...

... to investigate and identify the crucial dark dimensions associated with the metaverse platforms. Design/methodology/approach Employing a qualitative phenomenological methodology, the authors interviewed 45 metaverse users to unravel dark dimensions related to the metaverse. Analyzing the themes extracted...

... media (ESM) used internally for workplace communication and draws upon ESM affordances highlighted by the theory of communication visibility. Design/methodology/approach The study used a qualitative research design based on Miles and Huberman framework (1994) as the research question was exploratory...