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Keywords: Selling methods
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Journal Articles
IT consultants, salesmanship and the challenges of packaged software selection in SMEs
Available to Purchase
Journal of Enterprise Information Management (2008) 21 (6): 597–615.
Published: 17 October 2008
... of this by focusing primarily on human interpretations and meanings (Walsham, 1995a, b) with each interpretation having no absolute or universal status. Computer software Selling methods Small to medium‐sized enterprises Management consultancy Information systems development is replete with failures...
