...Parul Gupta; Fangfang Zhang; Sumedha Chauhan; Sandeep Goyal; Amit Kumar Bhardwaj; Yuvraj Gajpal Purpose This study aims to examine the factors (Stimuli) enhancing perceived utilitarian, social and conditional values (Organisms) of social commerce (s-commerce) platforms and their impact on small...

...Yonathan Dri Handarkho Purpose This study proposed a theoretical model to understand user intention to use social commerce (SC) of an emerging market based on social experience and social technology. The SC scope was limited to the third-party Social Network Sites utilized by the vendor...