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Keywords: Source cues
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Journal Articles
Journal of Enterprise Information Management (2024) 37 (6): 1839–1857.
Published: 02 September 2024
... (eWOM). The investigation also explores whether source cues influence the overall impact of message cues. Design/methodology/approach This study synthesizes findings from 100 previous empirical works through the application of meta-analysis. Findings The outcomes affirm the presence of both...
Includes: Supplementary data
