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Keywords: Switching costs
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Journal Articles
Effects of network externalities on user loyalty to online B2B platforms: an empirical study
Available to Purchase
Journal of Enterprise Information Management (2020) 33 (2): 309–334.
Published: 13 November 2019
... satisfaction and switching costs are the major predictors of buyer loyalty to online B2B platforms characterized by network externalities; network externalities positively account for buyer loyalty by contributing to perceived value, user satisfaction and switching costs; and direct network externality...
