Skip to Main Content
Keywords: Switching costs
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Enterprise Information Management (2020) 33 (2): 309–334.
Published: 13 November 2019
... satisfaction and switching costs are the major predictors of buyer loyalty to online B2B platforms characterized by network externalities; network externalities positively account for buyer loyalty by contributing to perceived value, user satisfaction and switching costs; and direct network externality...

or Create an Account

Close Modal
Close Modal