Keywords: Technology threat avoidance theory
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Journal of Enterprise Information Management (2025) 38 (2): 587–607.
Published: 05 November 2024
..., 2009). The Technology Threat Avoidance Theory is a valuable framework for examining the potential dark side of the metaverse. As this emerging digital realm evolves, individuals may perceive various threats that could influence their attitudes and behaviors towards it. By applying this theory...

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