... 4 assessed the direct, mediating and moderating relationships among Big Data analytics, green strategic alignment, green operational performance and top management support. Findings Results show that Big Data analytics significantly improves green strategic alignment, which in turn enhances...

...Anton Manfreda; Mojca Indihar Štemberger Purpose – The gap between top management and IS personnel is preventing organisations develop a competitive advantage based on IS. The purpose of this paper is thus to improve the understanding of the relationship between top management and IS personnel...

... Limited 1995 Computer systems Data processing Database marketing Management information systems Market research Marketing management Systems integration Systems management Top management All companies are navigating into an uncertain future environment. The business environment...