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Keywords: Uncertainty avoidance
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Journal Articles
Journal of Enterprise Information Management (2024) 37 (6): 1839–1857.
Published: 02 September 2024
...-use rights only Message cues Source cues eWOM credibility Uncertainty avoidance Meta-analysis The internet's transformative role has made it a vital platform for information sharing and electronic word-of-mouth (eWOM), where customers provide feedback on products and brands (Bigne...
Includes: Supplementary data
