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Keywords: User types
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Journal Articles
Journal of Enterprise Information Management (2020) 33 (6): 1337–1356.
Published: 13 June 2020
... of 480 participants and analyzed how different HEXAD gamification user types perceive selected persuasive strategies embedded in an energy saving prototype. Furthermore, we investigated the role of existing energy saving behaviors (pro-environmental behavior scale–e.g. regularly turning the lights off...
