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Keywords: Word-of-mouth (WOM)
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Journal Articles
Journal of Enterprise Information Management (2025) 38 (6): 1751–1775.
Published: 23 May 2025
... Mixed-method approach Wearables Word-of-mouth (WOM) Fitness trackers and smartwatches are two widely known categories of wearables worn on the wrist for tracking several fitness activities and health parameters in real time, automatically collecting body and activity data (Rapp, 2023 ; Yang...
