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Keywords: Zimbabwe
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Journal Articles
Journal of Enterprise Information Management (2009) 22 (4): 384–407.
Published: 24 July 2009
... orientation Developing countries Small to medium‐sized enterprises Zimbabwe The major reason buyers and sellers engage in exchange relationship is to jointly create value for both parties (Tsai and Ghoshal, 1998). As a result the search for competitive advantage has moved to capabilities...
