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Purpose

Recently, university-based innovation hubs have gained momentum in the entrepreneurship discourse but have been implemented at a slow pace in African economies. As such, the purpose of this study is to examine the role of university-based innovation hubs in fostering entrepreneurship from a design thinking standpoint.

Design/methodology/approach

In line with the tenets of constructivism philosophy, exploratory research design was employed, whereby qualitative data was collected from 19 interviewees using semi-structured interviews. The data were subjected to reflexive thematic analysis.

Findings

The study findings showed that university-based innovation hubs play an instrumental role in fostering entrepreneurship from a design thinking perspective as they promote industrial parks, ensure a rise in intellectual rights, foster stakeholder collaboration, spark creativity and innovation, strengthen entrepreneurship resilience and promote sustainable value addition and beneficiation.

Research limitations/implications

The study focused on Zimbabwe only, which implies that the generalization of the results can be done with caution. Moreover, the study used cross-sectional data.

Practical implications

Based on the research findings, entrepreneurship educators can integrate design thinking principles in teaching entrepreneurship to support university-based innovation hubs. Moreover, bankers and nongovernmental organizations can provide financial resources to sustain the operations of the university-based innovation hubs and incubators.

Originality/value

According to the best knowledge of the author, this study contextualizes, enriches, and advances the extant entrepreneurship scholarship and discourse since the interaction between university-based innovation hubs and design thinking is underresearched in higher education. More interestingly, this study is the first of its kind in African countries, especially in Zimbabwe.

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