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Purpose

The purpose of this paper is to examine the existing literature in entrepreneurship and innovation and its linkages to sport.

Design/methodology/approach

This research involved four main stages: definition of the key aspects of innovation and entrepreneurship; synthesis of the typologies purporting the interplay between entrepreneurship and innovation in sport; showcasing entrepreneurship and innovation in-practice in a sports context; and identifying steps toward the development of an overall sports policy framework.

Findings

It was observed that through entrepreneurship, innovation plays a crucial role in contributing to the sports industry through research, and technology adaptation. The wide variation in the adaptation techniques of innovation in the entrepreneurship realm for sports can be supported by three aspects: a strong culture of innovation, the adaptation of technology from other sectors for sports entrepreneurship and network support.

Research limitations/implications

This study highlights the critical role that entrepreneurship and innovation can have on the sports sector. Those in the sports’ field can use this research to continue to push the development of products and services that can improve the field.

Originality/value

There is little emphasis on sports in mainstream entrepreneurship or innovation research. Therefore, this research is one of the few in this area to look at the interconnectivity between entrepreneurship, innovation and sports.

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