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Keywords: Academic journals
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Journal Articles
Claudia Patricia Maldonado-Erazo, Amador Durán-Sánchez, José Álvarez-García, María de la Cruz Del Río-Rama
Journal of Entrepreneurship and Public Policy (2019) 8 (1): 163–186.
Published: 14 August 2019
.... For this author, it is a lucrative bidirectional transaction between the sponsor and sponsored parties, in which the contractual conditions between the two are well defined. Sponsorship is one of the most used marketing strategies (Lamont et al., 2011). Bibliometrics Sports sponsorship Academic...
