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Keywords: Event study
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Journal Articles
On business short-termism: the case of CVS’s discontinuing tobacco sales
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Journal of Entrepreneurship and Public Policy (2018) 7 (2): 161–165.
Published: 17 May 2018
...Chase Gooding; E. Frank Stephenson Purpose The purpose of this paper is to examine the effect of CVS’s decision to stop tobacco sales on the company’s share price. Design/methodology/approach The paper uses event study methodology to examine the same day effect of CVS’s announcement...
