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Keywords: Microinsurance
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Journal Articles
“In-demand”: a qualitative inquiry on the demand for microinsurance in Zambia
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Journal of Entrepreneurship and Public Policy (2025) 14 (3): 397–414.
Published: 12 March 2025
..., it is imperative to understand consumers’ perspectives and their motivations for purchasing microinsurance. This paper explores the factors that affect the demand for general and life microinsurance. Design/methodology/approach The paper employs a qualitative research approach to explore the drivers...
