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Keywords: Niche markets
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Journal Articles
Journal of Entrepreneurship and Public Policy (2022) 11 (1): 40–52.
Published: 28 October 2021
... theories to predict the consequences of postindustrialization on four types of innovative markets: global mass markets; global niche markets; local mass markets and local niche markets. Findings The paper makes two key predictions. First, global mass markets will account for most cost-cutting process...
