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Keywords: Political advertising
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Journal Articles
Selling yourself: a preliminary analysis of political candidates as marketers and entrepreneurs
Available to Purchase
Journal of Entrepreneurship and Public Policy (2018) 7 (3): 269–278.
Published: 09 August 2018
..., the result is the familiar, Pareto-inferior Nash equilibrium where both candidates continue to advertise. Moreover, like the tobacco industry case, restricting political advertising may be in the “public interest” but in a different respect. Insofar as neither the electoral outcome nor subsequent...
