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Keywords: Political candidates
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Journal Articles
Selling yourself: a preliminary analysis of political candidates as marketers and entrepreneurs
Available to Purchase
Journal of Entrepreneurship and Public Policy (2018) 7 (3): 269–278.
Published: 09 August 2018
...M. Garrett Roth Purpose The purpose of this paper is to view political candidates as products in a market competing over quality via advertising. Consequently, the Austrian argument against restrictions on product advertising can be applied to political markets as well. The foremost conclusion...
