...Nirmal Chandra Roy Purpose This research examines the transformative impact of artificial intelligence (AI)-driven social media on rural tourism entrepreneurship. As global interest in sustainable rural tourism grows, this study seeks to comprehend how AI-driven digital platforms influence rural...

...Fitouri Mohamed Purpose The impact of social media on organizational performance and entrepreneurial orientation is a critical topic for small and medium-sized enterprises (SMEs) in emerging economies. This study aims to examine how social media usage influences organizational performance...

... entrepreneurs to encourage/deter formalisation on those entrepreneurs' intentions of formalising their MSMEs. Social media (SM) usage is a novel factor whose impact on the intention of formalisation is also examined. Design/methodology/approach The conceptual framework of the theory of planned behaviour...