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Keywords: Investment appraisal
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Journal Articles
Journal of European Real Estate Research (2009) 2 (1): 56–68.
Published: 08 May 2009
... and convex for losses and steeper for losses than for gains. This is also labelled as “loss aversion”, indicating that people are risk seeking when facing loss and conservative when there is a gain. Decision making Property Investment appraisal Utility theory Individual behaviour United Kingdom...

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