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Purpose

The purpose of this paper is to investigate differences between 46 countries, 25 of which are EU members, in their technological communication standards and technological efforts.

Design/methodology/approach

Two indexes were developed. The first, labeled Index 1, measures the communication standards of the 46 countries. The second index, labeled Index 2, measures their innovative efforts. Three different dimension variables were employed in each index. Analysis of variance and the coefficient of variation were used to find similarities and differences between and within the groups classified as EU and non‐EU.

Findings

Results show overall that there were no statistically significant differences in means when countries were grouped into EU and non‐EU.

Originality/value

The paper uses two indexes composed of indication variables to rate and rank 46 countries for their technological diffusion, considering communication standards and innovative efforts.

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