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Purpose

The purpose of this paper is to calculate the net gains or losses for the ASEAN Members 1998‐2007 in the East Asian market.

Design/methodology/approach

This paper provides a new extension to the shift‐share analysis to attribute the net shift to competing economies with a dynamic approach. This new extension is applied to analyze the competition among the ASEAN members in the East Asian market for the year from 1998‐2007.

Findings

Although in terms of market share, Indonesia and Malaysia take the lead in East Asia, the dynamic shift‐share analysis suggests that the Philippines, Thailand and Malaysia are gainers during 1998‐2007, with positive net shifts and positive competitiveness effects.

Originality/value

There are two main contributions of this paper: one is to dynamically estimate the net shifts of the economies as compared to the traditional comparative static approach; the other is to extend the shift‐share analysis to attribute the net gains or losses to competing exporters.

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