Keywords: Advertising
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Journal Articles
Journal of Economic Studies (1995) 22 (2): 33–43.
Published: 01 April 1995
...Robert B. Ekelund; Franklin G. Mixon; Rand W. Ressler Investigates empirically the importance of buyer characteristics as well as product and service classifications on the informational content of advertising supply by sellers utilizing Yellow Pagesadvertisements from six US cities...

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