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Keywords: Broadcasting
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Journal Articles
Journal:
Journal of Economic Studies
Journal of Economic Studies (2012) 39 (5): 537–553.
Published: 21 September 2012
...Akbar Marvasti Purpose The purpose of this paper is to address differences in bartering between markets and firms, as this mode of transaction has become a norm in the broadcasting industry in the sale of advertising air time and the purchase of programs. Design/methodology/approach Panel data...
