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Keywords: Buying behaviour
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Journal Articles
Journal:
Journal of Economic Studies
Journal of Economic Studies (1995) 22 (2): 33–43.
Published: 01 April 1995
... Limited 1995 Advertising Buying behaviour Consumer goods Market segmentation USA The economics of information is a prominent and important feature of the revolution in modern micro‐economic theory. In seminal studies,economists examined the role of information and its links...
