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Keywords: Market segmentation
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Journal Articles
Journal:
Journal of Economic Studies
Journal of Economic Studies (2002) 29 (6): 436–438.
Published: 01 December 2002
... different results from using another form of utility equation, where y = ax − a’x2. The alternate utility specification defined the new relationship as follows: © MCB UP Limited 2002 Market segmentation Location Economic theory...
Journal Articles
Journal:
Journal of Economic Studies
Journal of Economic Studies (1995) 22 (2): 33–43.
Published: 01 April 1995
... theory of advertising as information. Advertising Buying behaviour Consumer goods Market segmentation USA The economics of information is a prominent and important feature of the revolution in modern micro‐economic theory. In seminal studies,economists examined the role of information...
