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Keywords: Sales management
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Journal Articles
Journal:
Journal of Economic Studies
Journal of Economic Studies (2012) 39 (5): 537–553.
Published: 21 September 2012
.... United States of America Barter Television commercials Sales management Microeconomics Broadcasting Panel data In this paper, we investigate what accounts for the variations in the level of barter transactions among markets and firms in broadcasting industry. The economics literature...
