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Keywords: Sponsorship
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Journal Articles
Journal:
Journal of Economic Studies
Journal of Economic Studies (2010) 37 (6): 647–657.
Published: 02 November 2010
.../3/2004 to 30/8/2004. The empirical results (from simple OLS regressions) indicate a positive impact of Athens Olympic Games on the prices of selected national sponsors. Recently, Samitas et al. (2008) find a marginal positive impact that sponsorship announcements cause in international...
