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Keywords: “Big box” retailers
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Journal Articles
Journal of Family Business Management (2012) 2 (1): 76–86.
Published: 20 April 2012
...Andrew Intihar; Jeffrey M. Pollack Purpose The purpose of this paper is to highlight points of differentiation for small family businesses, relative to larger “big box” retailers, which may provide marketing‐oriented competitive advantages. Design/methodology/approach From a conceptual...
