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Keywords: AI-CRM
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Journal Articles
Journal of Family Business Management (2023) 13 (1): 46–67.
Published: 19 April 2022
...Ranjan Chaudhuri; Sheshadri Chatterjee; Sascha Kraus; Demetris Vrontis Purpose This study assesses the capability of artificial intelligence integrated customer relationship management (AI-CRM) technology for sustaining family businesses in times of crisis, such as the COVID-19 pandemic. The study...
