Keywords: Artificial intelligence (AI)
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Journal Articles
Journal Articles
Journal of Family Business Management (2025) 15 (2): 373–392.
Published: 30 August 2024
...Deepak Kumar; Vanessa Ratten Purpose This paper examines the integration of artificial intelligence (AI) within family businesses, focusing on how AI can enhance their competitiveness, resilience and sustainability. The study seeks to provide insights into AI’s application in family business...

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