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Keywords: Brand activism
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Journal Articles
Journal of Family Business Management (2024) 14 (5): 942–946.
Published: 05 December 2023
... of family businesses in advancing sustainable brand activism aligned with the United Nations Sustainable Development Goals (UNSDGs), like SDG 1, which emphasises poverty eradication. The authors fall on the transformative potential of artificial intelligence (AI) and online brand communities in family...

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