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Keywords: Brand identity
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Journal Articles
Journal of Family Business Management (2022) 12 (3): 450–467.
Published: 10 March 2022
... at Lake Balaton (Hungary) and Lake Constance (Germany), as two wine regions with similar geographic characteristics. Design/methodology/approach This paper, based on a total sample of 37 family wineries, 15 at Lake Balaton and 22 at Lake Constance, investigates the differences in brand identity...
Journal Articles
Journal of Family Business Management (2016) 6 (3): 225–250.
Published: 10 October 2016
... of these two points, the influence of non-family decision makers might be limited because governance structures support the family’s influence (Astrachan et al., 2002 ; Siebels and Zu Knyphausen-Aufseß, 2012). Family business Literature review Brand image Reputation Brand identity Brand...
